Monday, June 21, 2021
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Transphobic Caitlyn Jenner Billboad Removed Following Complaints

Cranium, a signage company in Auckland, New Zealand, has faced severe criticism from the LGBT+ community and their supporters following what has been described as a transphobic and tasteless billboard that appeared to mock both Caitlyn Jenner, and the transgender community as a whole.
The billboard featured the Vanity Fair cover image of Caitlyn Jenner, photoshopped to have her wearing a Santa hat, with the slogan ‘I hope your sack is fuller than mine this Christmas.  Merry Christmas from Cranium.’
The advertisement received hundreds of complaints within hours, and has been reported on globally, leading the company to censor the image.
Phillip Garratt from Cranium has apologised on Facebook for any offense caused, saying that the billboard was ‘poor judgement’ on Cranium’s part.  He added that ‘Cait is welcome at my house with my family any time.’
Cranium attempted to appease those who had taken offense at the advert by donating $1,000 to the LGBT+ organisation Rainbow Youth.
Rainbow Youth welcomed the donation, but warned that ‘jokes’ about the transgender community are not only insulting, but dangerous.  A spokesperson for the group commented that ‘jokes’ such as this will only further marginalise the transgender community, and encourage others not to take transgender issues seriously.
Some people have publicly ridiculed both the apology and the donation, saying that the donation is simply an attempt to ‘buy off’ the LGBT+ community and an attempt to save face and lessen the damage to the company’s reputation.


Cranium may be facing more than just public criticism, however, as it transpires that Cranium did not obtain permission to use the copyrighted image of Caitlyn Jenner, and that the billboard breaches copyright law.  It may also fall under the Fair Trade Act, as it could be seen as misleading people into thinking that Caitlyn Jenner authorised and endorsed the advert when she did not.
Amy Walker
Amy is a journalist and editor contributing the websites Planet Transgender, Gay News Network, The Bottle Episode, The Retro Box and Claire Channel. Amy is also a published comic book writer and letterer. In addition to her writing Amy has also worked with the Centre For Hate Crime Studies in Leicester and has worked in the capacity of an advisor to the United Nations Entity For Gender Equality and The Empowerment of Women.


  1. well – it’s hardly something shameful for a transwoman to want you know ?! The operation was so trivial I had not even the slightest discomfort afterwards and had to check visually several times to make sure they really had removed them.
    Apart from the fact that it feels much more comfortable not having dangly bits between my legs, anti-androgens can have nasty side effects such as depression… e.g.
    In my experience they also made me unable to enjoy sexual stimulation. So the trolls can think what they like… it bothers me not :o)

  2. I have zero plans for any surgery Angelica and will still live my live out as a happy trans woman. Please don’t make sweeping assertions about others in our community as it may feed just one bigoted troll’s impressions about us. Much like that billboard may do.

  3. really? I never realized! You know… getting rid of mine was the very best day of my life. I had to keep checking that they were well and truly gone and I’ve been ever so happy every single day ever since… even when I almost died I was still happy as could be :o)
    People can joke about it as much as they like and I will just laugh and they will then laugh with … and not at me ;o)

  4. Well Angelica, I have to disagree with part of what you said, firstly, joking about trans women’s genitals is damaging to the community. It sends the message that what’s between our legs is open to discussion and ridicule. You might be comfortable with that, but other trans women might not be, and it could be deeply damaging to them.

    Secondly, the claim that ‘an orchidectony is actually something we trans women want’, really? I’m a trans women and don’t want that procedure. I know a lot of trans women who don’t want genital surgery. You can’t make a sweeping statement like that when not all trans women want that surgical procedure. And the desire to have it or the desire not to have it does not make people more or less trans.

  5. I agree that Caitlyn’s image should not be used without her permission, but I think it’s hardly an insult, or marginalization of the transgender community.
    Having an orchidectomy is actually something we transwomen want. It’s a simple fact and doesn’t incite any kind of disrespect or “danger” for transgender people and none at all for those who are homosexual or bisexual.
    Many in the trans community have themselves been critical of Caitlyn, but as a mature transwoman, I think she is doing a fine job of giving us some recognition and not as bunch of whiny special snowflakes either.


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