Red Odetrans, a Nicaraguan trans advocacy organization media campaign “Somos iguales a vos” (“We are just like you”) has found success in the media, traditional and digital. The campaign has been particularly effective in universities helping people to visualize the different aspects of trans women in Nicaragua.
It’s a groundbreaking initiative identifying trans women in different scenarios living their authentic gender identity. We are able to see them studying, working, going shopping, going to the park and at parties, doing all that is common place for anyone, because they’re just like you.
The campaign has been spreading since the beginning of 2015 and is promoted by the Organización de Personas Transgénero de Nicaragua (Nicaragua Transgender People Organization) (Odetrans) and other civil society supporting partners organizations. The faces, expressions, and voices of this campaign belong to transgender women who, for the first time in history, are protagonists of a campaign, which is also empowering college students on gender and identity issues.
The need to provide information on trans women goes from how they are called, as the population currently uses the pejorative phrase “men who dress as women” considered derogatory by the community, highlights the need to inform and educate the university population on appropriate terms and to demand respect and recognition for their rights.
This is perhaps the first Nicaragua campaign on the trans community, running actions at a regional level in several universities across the country: Managua, Masaya, Granada, León, Chinandega, Esteli, Chontales, Ocotal, Rivas and Bluefields, so the audience has been wide has been recorded directly over a thousand college students from different courses.
In this instance media has been allies. Audiences are being reached by broadcasting messages on radio and television initiating a reflection processes with the population on a subject that is rarely approached from a human rights perspective.
Although no official figures exists, it is known that the levels of violence and rejection against trans women in Nicaragua are high, therefore, it is necessary to raise awareness on the harm caused in the lives of transgender people, and to locate these women in their own scenarios as hard working, responsible, productive and valuable people who pay taxes and contribute to the economic and cultural growth of Nicaragua.
The campaign “We are equal” was born in social networks, but has spread to traditional media. It’s objective is to show that transgender people live their lives like any other person, in an attempt to humanize everyone, connecting with those who does not agree or understand that gender identity and sexual diversity are not subjects of mockery or discrimination.
It will be extended for 2016, using traditional and digital media, to raise awareness and contribute to lower levels of discrimination that exist against transgender people in Nicaragua.
Source: Elnuevodiario Somos iguales a vos.