Raising trans-visibility during transgender awareness week Benjamin Melzer and Loiza Lamers stun in a video for Diesel Denim. Style Mic reports:
From Andreja Pejic modeling for Reformation and Kenneth Cole to Hari Nef modeling for H&M and Camper x Eckhaus Latta, transgender models continue to make tremendous strides in the fashion industry.
To keep that momentum going, two transgender models, Benjamin Melzer and Loiza Lamers, have teamed up for a collaboration with the denim brand Diesel and the German clothing company About You.
“Diesel contacted me for a campaign around the same time Loiza and I were planning on doing a concept shoot to raise awareness to create more opportunities for transgender models in campaigns for major brands,” Melzer said in an interview. “Diesel heard the idea and loved it.”
Previously the pair had already made history, Melzer as the first transgender man on the cover of Men’s Health in Germany and Lamers as the first transgender model to win Holland’s Next Top Model.
DIESEL – Collaboration staring Transgender Models “Loiza Lamers” & “Benjamin Melzer” FULL-HD from Diesel on Vimeo.