Mattel’s new gender-free dolls look like actual kids

Mattel gender free doll
Dolls can be purchased without obvious gender tells and customized as often as the heart desires.
Mattel gender free doll
Dolls can be purchased without obvious gender tells and customized as often as the heart desires.

Have you ever walked into your local mall and looked at the young people? I mean actually studied how Gen Z looks and the way that they interact with the world?

Many of these kids idolize and emulate Mattel’s Black Lives Matter Trans American Barbie Dolls!

That’s what the people at Mattel did. They found a huge market for gender-neutral dolls that look like Gen Z, ages between 4 and 24, comprising nearly 74 million souls in the USA.

Mattel didn’t make the children look like they are today. They simply marketed a line of dolls to appeal to the sensibilities of much of our newest generation.

They are after all in the business of selling toys.

This seems to have upset a lot of Christian extremists, TERFs and a wide swath of run of the mill haters.

I read some of the comments from the YouTube video below, not something I recommend that you do. But I wanted to share one in particular in which the author idolized murder, reminiscing as if it were the good old days.

Mattel's new gender-free dolls

The boys with the mindset Bad Cattitude describes have since graduated to assault rifles.

The second person used the word ‘weirdo’. TERFs can not get a conversation about or with transgender people without using that word. It’s a dead giveaway, pardon the pun.

NOT EVERYONE is happy including people from our LGBTQI community is pleased with the neutral aspect of Mattel’s new dolls. Trans man Alex Meyers wrote at Slate that he objects to “toymakers’ most shamelessly commercial[ization] explaining in his opinion that “[]…the doll falls far short of actually embodying or even representing a nonbinary identity. “Gender-neutral,” the term Mattel uses in its marketing of the doll, is not, in fact, a term that many—any?—people use to describe themselves. They use “gender-fluid,” or genderqueer, or nonbinary, or nonconforming.”

In a tweet that I found while reading a surprisingly respectful article published by The Blaze

Bil Browning wrote over at LGBTQ Nation “Mattel has actually created a toy that glorifies gender inclusivity and ignores one’s biological sex. Calling ‘gender’ a label is the same as saying that being a male or female is no different than being tall or short,” hate group ‘One Million Moms’ said in an email to supporters.

“Mattel is confusing our innocent children by attempting to destroy very definitive gender lines. Why can’t the toy manufacturer let kids be who God created them to be instead of glamorizing a sinful lifestyle?”

“Mattel is following a trend to desensitize America by telling children they can be whatever gender they want to be. This irresponsible line of toys is dangerous to the well-being of our children. Mattel should avoid aiming to please a small percentage of customers while pushing away conservative customers who hold to the age-old truth that a boy is a boy and a girl is a girl.”

The doll costs $29.95. It is available at retailers nationwide.

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Kelli, Busey is managing editor at Planet Transgender


  1. I think the new toys are great. If you don’t think your child should have one, DONT BUY THEM ONE. But dont take the ability for other families to buy one for their kids. Its like being on a diet – just because you don’t like donuts and think they’re bad for you, you don’t have the right to ban donuts across the country for everyone.


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