Chinese transgender personality and pioneer Jin Xing, the first person to publicly transition in china is the new face of Dior’s J’adore fragrance, a choice that was met with excitement and lots of praise from social media.

To announce the partnership, the French luxury house released a video in which Jin monologues about the value of independence and individuality, as well as the bumpy road that was her transition.

Jin Xing followed the same path many people around the world do. She was picked by the government as a child to be a military dancer. Highly successful, Xing quickly rose to the rank of colonel, but she knew in her heart that she had to live authentically.

In a video, Jin said that she supports women’s independence and individuality and that these are the qualities the fragrance hopes to deliver.

According to local media, the luxury brand described Jin as a woman of courage with a passion for freedom.

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Kelli, Busey is managing editor at Planet Transgender