Burger King will be rolling out a new “Pride” burger this morning resplendent with a rainbow rapper. It will only be sold in San Fransisco for a limited time to celebrate there first ever sponsorship of a pride celebration.
Fernando Machado, senior vice president of global brand management at Burger King told CNBC “It showcases who we are as a brand,” says . “It shows how we, as a brand, believe in self expression.”
The inspiration behind the unusual burger wrap and video, he says, is Burger King’s localized efforts to put into motion actions that support its recently-tweaked slogan: “Be Your Way.”
I’m not all in love with cooperate sponsorships but my reservations are limited to the potential assimilation and influence that has on our culture.
But don’t you know the ‘Christians’ are all up set, so much so one made this very funny video. Some vowed on the comments to boycott all BK’s and to ‘take back’ the rainbow. News Flash bible thumpers…..no one owns the rainbow….
Now the BK video