BrewDog Introduces Transgender Beer, Doesn’t Understand the Backlash

Soho_10

BrewDog Brewing is now just another company to feed the transgender merchandising machine by introducing a transgender beer.

After a massive Twitter campaign to drive clicks to their website, BrewDog announced the introduction of No Label stating, “No Label is the world’s first ‘non-binary, transgender beer’ designed to reflect the diversity of the area and champion inclusivity. This 4.6% ABV Kölsch has been brewed with hops that have changed sex from female to male flowers prior to harvest.”

Having my life reduced and compared to a bushel of sex changing hops is insulting enough, but their press release goes on to say, “We have used these to emphasise(sic) that, just like humans, beer can be whatever the hell it wants to be…”

Wants to be?

BrewDog’s “non-binary” beer comes two months after the launch of their ad campaign #DontMakeUsDoThis that seemed to mock Trans folk, homeless people and sex workers. More than 7,000 people signed a petition against the campaign that pushed cartoonish characteristics of Trans people; if this is some sort of way to make-up to the trans community for offending them, comparing beer to people is not the way to do it.

Founder and CEO of BrewDog James Watt told Business Insider that the beer was not a gimmick or marketing ploy and is a genuine attempt to help the LGBTQI+ community. Watt stated, “People have got to look at what we’ve done here. We’ve worked with the charity Queerest of the Queer to put this together. They co-designed the packaging, they worked with us on the project, we’re donating all the proceeds of sales of this beer to charity.”

Webb continues by saying, “I think it was also important to make a beer that tastes fantastic but also messed about with unusual hops that have gone through this kind of gender change and in a style which is a Kolsch, which is somewhere in between an ale and a lager. The whole thing just blurs the boundaries of identity.”

No, no it doesn’t and here’s why.

It’s incredibly offensive to hear Mr. Watt say, “messed about with unusual hops,” because this is his view or knowledge of transgender and non-binary people. The fact that he believes trans people, like beer, are “messed about” and “unusual” speaks volumes about his inability to understand that we, as people, have not been “messed about” and it perpetuates the stereotype that we are “unusual.”

698A Stonewall representative told The Independent: ‘While it’s encouraging to see BrewDog raising money for Trans youth communities, and we like the ‘No Label’ concept, we’re concerned about the language. The Trans community is diverse – many Trans people do not transition, or identify with binary genders, and BrewDog’s language undermines that.”

Sadly, in a recent poll conducted by the Independent, only 27% of the respondents found the initiative offensive with the other 73% stating that the campaign is “raising awareness and helping the cause.” Somehow, my vote about my own gender, identity and whether or not I should be offended by being compared to a “messed about unusual hop” is considered “outside of the box.”

Not realizing that beer had a sex or a gender, gimmicks like this may be a result of what Camille Paglia calls “transgender mania.” Unlike the One Direction mania that is occupying our every breathing moments, transgender mania has gripped the nation in an ever tightening choke hold on America’s Youth forcing them into Deandri tops, Urban Decay Eyeliner and a never ending supply of cheap and accessible hormones to satisfy their urge to grow breasts.

“Nothing… better defines the decadence of the West to the jihadists than our toleration of open homosexuality and this transgender mania now,” Paglia said on the Brazilian television program Roda Vida. She continued by saying, “Now what I’m concerned about is the popularity and the availability of sex reassignment surgery, so that someone who doesn’t feel that he or she belongs to the biological birth, gender. People are being encouraged to intervene in the process.”

Putting the “popularity and availability of sex reassignment surgery” aside, Paglia argues that her studies found that whenever civilization begins to decline, there is some sort of outbreak –or efflorescence as she calls it – of “transgender phenomena” and “is a symptom of cultural collapse.”

Paglia talked about her book Sexual Personae and how she feels that the increase in “transgenderism” is signifying the end of Western Civilization. “Now I am concerned about this…” she says, “In fact, my study of history in Sexual Personae, I’m always talking about the late phases of culture.”

As the visibility of people who are transgender rises, it’s expected that the attacks on the community by the likes of Germaine Greer or Camille Paglia will not only continue, but increase. Second wave feminism, which states that trans women are men, is slowly but surely dying out, but in the meantime, we can have a front row seat to the decline of civilization by sitting comfortably in our genderqueer recliners made by LAY-Z Boy, sipping our transgender beer from BrewDog, and eating Doritos, which frankly look like delicious cheese covered vaginas, and take pride in knowing that 0.2% of the population had such a big impact on society.

“We Are Not Things” – Capable from Mad Max Fury Road

Claire-Renee Kohner

My name is Claire-Renee Kohner and in January of 2014, I came out as transgender. My family fully supports my transition and, along with the Minneapolis trans community, my transition has been extremely positive. My journey should be fun, so keep your arms and legs inside the cart, it's going to be a wild ride.

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Facebook Comments

One Response to BrewDog Introduces Transgender Beer, Doesn’t Understand the Backlash

  1. Angelica Perduta November 6, 2015 at 10:51 pm

    The beer thing does not bother me and hops is actually highly estrogenic and allegedly help with feminization for transwomen… so I’m quite happy that it’s advertised in a transgender context. :o)

    However what does upset me is when people like Paglia associate us with sexual perversion:

    I am an asexual transwoman and not interested in sex, nor porn or anything “perverted” either. It’s misrepresentation like that, which incites distrust, gets us banned from seeing our own kids, excluded from using the women’s wash rooms …

    Transgender is not an -ism… it is not an ideology that one can teach or learn. It is a physiological condition, that you either are, or you aren’t and IMHO it is a consequence of endocrine disruptors in our mother’s diet during crucial fetal development stages.